Mastering PR Campaigns for Business Success │ Ep: 295 Mickie Kennedy

Small Business Answer Man

Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 24 years in business. He is an expert at helping small businesses increase their visibility and credibility and he’s here today to share some valuable insights.

What problem do you solve?

How to build a strategic PR campaign using press releases and building one that’s effective and will succeed.

Show Notes:

• Mickie started with PR releases in the telecommunications world and slowly built his database.
• A press release is written in third person. It is great to include a company quote. You provide data and facts and then the hook of what you are offering. You hope that it turns into original content.
• When a journalist covers your company in an article, it makes you an expert in that field.
• Press releases can distinguish your company in the marketplace.
• When putting a press release together, make sure to include all the elements of a good story.
• Being authentic can be helpful.
• Including surveys or studies can be useful.
• You need to know how you are different that others in your industry.
• Go to ereleases.com/plan for Mickie’s podcast gift.

Mickie Kennedy’s Best Small Business Tip:

Don’t waste your money. Measure everything. Split test everything – advertising to onboarding – to determine if there are better ways to do things.

Connect with Mickie Kennedy:

Website: ereleases.com

Podcast gift: 8 Steps to Getting Media Coverage

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