Brands vs. Agencies: Understanding the Differences

Shutter & Flow

In this episode of Shutter and Flow, hosts Edward Antonelli and Jeremy Freeman explore the intricacies of working with brands and agencies in the commercial photography industry. They discuss the differences in creative control, budget considerations, timelines, and the importance of building long-term relationships. The conversation emphasizes the value of professionalism, over-delivering on projects, and the benefits of mixing brand and agency work. Additionally, they touch on the significance of retouching and post-production, as well as the role of spec work in developing skills and showcasing talent.

• Agencies typically have larger budgets for campaigns.
• Timelines can be shorter when working directly with brands.
• Building relationships is crucial for repeat work.
• Being professional and personable can lead to more opportunities.
• A mix of brand and agency work can be beneficial.
• Spec work can help showcase skills and build relationships.
• Understanding the approval process is key to managing expectations.

Jeremy Freeman @JeremyFreemanPhoto - https://www.instagram.com/jeremyfreemanphoto/
Edward Antonelli - https://www.linkedin.com/in/edward-antonelli/
Shutter & Flow Instagram - https://www.instagram.com/shutterandflowpod/