Crowdfunding Investors for a CPG Brand with Kevin O'Leary and Will Patch of Cape Cod'r

Shopify Happy Hour

Kevin O'Leary and Will Patch, co-founders of Cape Cod'r craft cocktails, share their journey launching a beverage brand made for those who crave memories of care-free summers.
In this episode we dove into topics including:

• using crowdfunding to raise cash for marketing and create raving fans
• why founders need to share their story over and over
• advice for anyone thinking about founding a CPG brand
• how to get sips to lips and cans in hands for a new beverage brand
• why speaking to the right investors and co-packers can get you to market faster with less risk

Brands, services, books and products mentioned in this episode include:

• Cape Cod'r
• Start Engine
• Burn the Boats by Matt Higgins
• Thinking Fast and Slow by Daniel Kahneman
• Barbarians at the Gate by Bryan Burrough
• Nantucket Crisps
• Bezi Labneh