Creating loyal fans and community for your customers. Simple steps with big rewards.
Manage episode 349104941 series 2922993
Community and loyalty are often the foundation of the world’s most successful companies. Look at Apple, Nike, and Red Bull as just a few examples. While clever marketing and great products are certainly important, the unseen powerhouse driving these companies is community and loyalty.
Think of that little restaurant or café in your neighborhood, that doesn’t even have a Facebook page – they don’t have a clue how to market, but they have an incredibly loyal following and a line up around the corner every day.
No matter what your business is, online or offline, beauty products or business to business, one of the biggest keys to success is creating loyal fans and community for your customers.
Erin Woodward is with us today talking about how she built a community and a company with The Gloss Book Club, that started as a way to find herself some friends in a strange city, and has become an international endeavour with 150,000 members in 15 countries.
She drops some gold on building loyalty through consistency and how to connect with your target market no matter where they are.
Ready to create a business that propels itself through its community?
Website: www.theglossbookclub.com
Social Media Links: @theglossbookclub
Get a free pass to the book club by connecting with Erin HERE
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