#303:Creating a Next Generation Urban Athletic Club with Nick Perkins, USMA ‘12

Service Academy Business Mastermind

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"Fitness has always been an important part of my life as a former Green Beret and college athlete.. I didn’t want to give that up." - Nick Perkins, USMA '12

Nick Perkins is a dynamic leader with a unique blend of military, entrepreneurial, and investment expertise. A former Green Beret, he spent nearly a decade leading high-stakes missions and diplomatic roles, earning multiple commendations. He co-founded The Operation Baby Foundation, a nonprofit that has awarded over $140K in grants to help military couples overcome infertility. Nick also founded Club Green, a first-of-its-kind holistic social club focused on wellness and connection. A Wharton MBA and two-time Penn Wharton Innovation Fund winner, he honed his private equity skills by developing strategic insights in the fertility sector. Outside of work, he enjoys traveling, staying active, and exploring the outdoors with his wife, Emma. Today, Nick is focused on helping startups grow, especially in Chief of Staff roles, where his leadership and strategic vision leave a lasting impact.

In this episode of the SABM podcast, Scott chats with Nick about:

The Inspiration Behind Club Green: Turning a vision into a modern sport and social club.

• A Unique Offering: Blending gym, spa, lounge amenities, and indoor golf technology.
• Nick’s Journey: From Green Beret to entrepreneur and founder of Club Green.
• Challenges and Wins: The realities of launching a first-of-its-kind concept.
• Looking Ahead: Upcoming milestones and future goals for Club Green.
• How to Get Involved: Ways to support, join, or connect with the community.

Timestamps:

• 01:14 What is Club Green?
• 02:25 Target Audience and Market Positioning
• 06:12 Fitness and Golf Integration
• 08:05 Partnerships and Fitness Programs
• 12:39 Current Progress and Challenges
• 20:03 Future Vision and Expansion Plans

Connect with Nick:

• LinkedIn
• Club Green
• Email: [e-mail]

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A special thank you to Nick Perkins for joining me this week. Until next time!

-Scott Mackes, USNA ’01