016: The Power of Legacy: Building a Multi-Contract Podcast Brand with Dawn Fobbs

Behind the Workflow

Is your podcast just a show, or the foundation of something much bigger? In this episode of Behind the Workflow, we sit down with Dawn Fobbs, founder of Mother Daughter Ish, to unpack how she transformed a family-centered podcast into a movement, a brand, and 49 business contracts.

From generational storytelling to building a certified enterprise, Dawn shares how legacy can fuel growth, why planning 365 episodes a year keeps her consistent, and how to create content with purpose that actually connects.

In this episode, you’ll learn:

• How to turn personal stories into a brand that scales
• Why keeping “the main thing the main thing” is the secret to podcast consistency
• The workflow Dawn uses to plan a year’s worth of content in advance
• How to balance podcasting with business, family, and travel without burnout
• The overlooked power of legacy and storytelling in building trust and authority
• Why every podcast should be more than a show, it should be a business

If you’ve ever wondered how to transform your podcast into a sustainable brand that outlives trends, this conversation is your roadmap.

🎁 Grab our free 3P Workflow Download → https://northflow.kit.com/3-p-framework

💻 Learn more about Northflow: https://www.northflow.io

🎧 Subscribe for more workflow deep dives + creator strategies

#BehindTheWorkflow #PodcastGrowth #WomenInLeadership #MotherDaughterIsh #PodcastWorkflow #ContentWithPurpose #PodcastBusiness #StorytellingMatters #PodcastStrategy #WomenEmpowermentPodcast #PodcastMonetization #LegacyBuilding #GenerationalStorytelling #ContentPlanning #PodcastEntrepreneur

We talk about:

• 00:00 Welcome and episode intro
• 03:36 Legacy and Generational Stories
• 11:21 Planning and Workflow for Podcasting
• 15:30 Content Creation and Technology
• 19:46 Streamlining and Basics
• 20:01 Balancing Technology and Personal Touch
• 20:27 Exploring AI and Tools
• 22:31 Content with Purpose
• 22:54 Planning and Delegation
• 23:18 Staying True to Your Podcast's Core
• 28:19 Finding Your Podcasting Tribe
• 29:54 Monetizing and Expanding Your Podcast
• 35:03 Final Thoughts and Connections

Connect with Dawn

• Website: https://motherdaughterish.com/
• Instagram: https://www.instagram.com/motherdaughterish_/?hl=en
• YouTube: https://www.youtube.com/channel/UCS6AKD9Bclb_62dWxRSBnNA

Connect with us

• Instagram: https://www.instagram.com/gonorthflow
• YouTube: https://www.youtube.com/@gonorthflow
• LinkedIn: https://www.linkedin.com/company/northflow
• X: https://x.com/goNorthflow
• Website: https://northflow.io/