How Dustin Van Orman Helped Any Hour Grow from $2M to $500M Without Hype

The Kee To Growth

On this episode of “The Kee To Growth Podcast,” Jen McKee chats live from Orlando at the EGIA Epic conference with Dustin Van Orman, a cornerstone leader at Any Hour Services and a champion of service business growth and leadership in the trades. Dustin walks us through his unique trajectory from being an HVAC tech running service calls to overseeing game-changing company tours and leading mergers and acquisitions. His perspective on growth is grounded in sustainable business development, practical marketing strategies, and—most importantly—the cultivation of leadership at every level.

Dustin shares the origin story of Any Hour Services, offering a refreshingly candid look at early days marked by phone book ads, dominant mailers, and persistent negotiating with vendors to stretch every marketing dollar. Jen and Dustin open up about what it takes to truly scale—how intentional boundaries, building up your leadership team, and embracing company culture are the genuine drivers of growth, not just quick wins or cosmetic branding. Dustin’s stories from the field and the boardroom bring the messy middle of entrepreneurship into the spotlight, showing that real results come from alignment, honest relationships, and learning from both successes and “wish it worked” marketing experiments.

This episode also tackles the often misunderstood world of private equity and platform companies in the trades. Dustin clarifies Any Hour’s approach: creating a partnership-driven model where strong brands, rooted leadership, and authentic local presence are non-negotiable. His advice for business owners looking to eventually exit or level-up? Build a visible, valuable brand and develop operational strength—so your company keeps thriving, even when you step away. And if you’re ever invited for a tour of Any Hour Services in Utah, Dustin promises you’ll walk away with process ideas, leadership inspiration, and plenty of actionable insights to bring home.

Whether you’re growing a one-truck startup or leading a rapidly scaling team, this conversation is packed with tactical advice, hard truths, and a call to lead with honesty, collaboration, and personal investment. If you’re ready to get real about growth and marketing in the home services space, you’re in the right place.

Timestamps:

00:00 "Home Services Marketing Podcast"

03:14 "Growth Podcast: Marketing and Leadership"

06:33 Leadership and Growth Alignment

11:24 Negotiation Maximizing Growth

12:55 Private Equity Decision Journey

16:13 Private Equity: Seeking Thriving Businesses

20:30 Community Engagement for Trade Workers

24:02 "Business Growth from Learning"

25:17 "Facebook Connections and Limitations"

Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand! Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/

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The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com

This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/