Building a Successful YouTube Channel with Joe Allam

Building your Brand

I've talked a few times about my desire to start building my YouTube channel but how I've not yet found my flow so I was super excited to chat to Joe Allam, a seasoned filmmaker and photographer, to explore the nuances and realities of growing a YouTube channel.

Joe, who is now based in Japan, shares his eclectic career background, from his start in graphic design and eventual transition into filmmaking and photography. We chat about the challenges of maintaining consistency on YouTube, the importance of thumbnails, and the misconceptions about making money on the platform.

Joe candidly discusses his near-bankruptcy experiences and offers actionable advice for budding YouTubers, emphasising the significance of persistence, creativity, and self-awareness.

The episode is a treasure trove of insights for anyone interested in building a sustainable and enjoyable YouTube career.

Episode highlights:

04:04 The Evolution of Joe's YouTube Channel 15:16 The Importance of Thumbnails and Authenticity 27:23 Reflecting on Missed Opportunities 27:47 The Value of Content Creation 30:55 Challenges and Misconceptions in YouTube 44:00 Building a Sustainable YouTube Channel

Thanks to Studio Cotton for sponsoring this episode.

Don't forget to check out Joe Online and follow him on Instagram!

If you'd like to have a chat come find me on Instagram. Can't wait to connect with you.

This episode was written and produced by me and edited by Lucy Lucraft.

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