Embracing Change: Wine Industry Insights with Matt Yaeger

Shelling Peas

In this episode of "Shelling Peas," Chef Ryan Jennings speaks with Matt Yaeger, owner of Pinnacle Wine and Liquor, about his journey in the wine industry. They discuss the resilience of independent wine shops in adapting to consumer trends, local politics, and competition from big-box stores. The conversation also covers the pandemic's impact, future opportunities in technology and media, and the role of social media in food presentation, highlighting the need for authenticity. Matt shares plans for community engagement and acknowledges his team's support, while considering the creative disruptions AI may bring.

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