Las Vegas x BOM

Brand Odyssey

Our first ep! In our maiden voyage we deep dive into the ‘fabulous’ (and famously un-copyrighted) Las Vegas sign and how The BOM (The Bureau of Meteorology) managed to totally bomb their rebrand.

But before we get into our weekly make and break this week we spill the tea on how we came up with this idea, with Miranda retelling the story of a $2 million Gold Coast sign installation that sounded great in theory but forgot one pivotal piece of the puzzle.

This transitions us nicely into Make of the week - the Las Vegas sign. Get to know the sign’s iconic and extremely quotable creator Betty Willis. A pioneer in her field and for women in the creative industry, with a sense of humour to match.

Kylie takes down the Bureau of Meterology next with her Break story - a rebrand that lasted two, yes two, days.

Enjoy our signature blend of insights, humour and tangents.

Links:

Gold Coast sign:

https://goldcoastbulletin.com.au/news/gold-coast/eleven-metre-high-lights-set-to-welcome-visitors-to-the-gold-coasts-north-and-south/news-story/35efa9bb5a7a3029ca5f919613595a7c#:~:text=The%20northern%20sign%20will%20be,Hwy%2C%20close%20to%20the%20airport.

https://lot-ek.com/GOLD-COAST-HI-LIGHTS

https://www.nytimes.com/2005/01/13/garden/a-neon-comehither-still-able-to-flirt.html

Las Vegas Sign:

New York Times article

https://www.pbs.org/wgbh/americanexperience/features/lasvegas-willis/

BOM rebrand:

https://x.com/dcurtis/status/23257004857

https://www.theguardian.com/australia-news/2022/oct/19/bom-rebranding-logo-cost-220k-australia-weather-bureau-of-meteorology-name-change-tanya-plibersek

https://www.crikey.com.au/2022/10/19/exclusive-bom-rebrand-the-bureau-prank/

https://www.crikey.com.au/2022/10/21/bom-rebranding-the-bureau-of-meteorology/

https://www.smartcompany.com.au/marketing/branding/australias-biggest-rebrand-fails-bom/

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