Vocalize Your Value: How to Get Paid What You’re Worth in Real Estate w/ Jeff Kennedy

Nevada REALTORS® Today

In the new landscape of real estate, the strategies that worked in the past won’t cut it going forward. While most agents are scrambling to figure out the nuts and bolts of the new rules, the best in the business have a completely different priority.

They are focused on the questions we should all be asking: how do we differentiate ourselves and justify our compensation? How do we use technology, branding and content to vocalize our value?

As agents, it’s our job to reinvent ourselves in the face of adversity. Instead of shrinking, we have to become our own billboards to make sure we get paid what we’re worth.

What tactics do we need to implement to succeed in this new real estate market? How do we differentiate ourselves and make sure we stand out?

In this episode, we’re joined by real estate expert, speaker and founder and CEO of Maverix Advisory Group, Jeff Kennedy. He shares how we can leverage branding and technology to come out of industry disruptions stronger than before.

Verbalize what your value is. If you can’t do that, you’ll have a hard time charging what you think you’re worth. -Jeff Kennedy

Three Things You’ll Learn In This Episode

• Vocalize your value With all the new rules of compensation, how do we make sure we get paid what we’re worth?
• Every agent should be leveraging AI Many agents don’t like change, but it’s going to happen whether we like it or not. How do we adapt to new technology like AI so we don’t get left behind?
• How to expand your market share There were a lot of agents who were part-timers or thought this job was easy money. What does the future hold for these agents, and why is it an advantage for the best agents?

Guest Bio

Jeff Kennedy is a real estate expert, speaker and the founder and CEO of Maverix Advisory Group. Leveraging over 20 years in mortgage/real estate, Maverix Advisory offers a unique perspective, and access to this space. Jeff has a demonstrated history of success working in the real estate tech industry. He is skilled in Consultative Sales, Partnerships, Sales Presentations, Business Development, and Organizational Development. Strong sales professional with an authentic communication style. Find Jeff on LinkedIn or send an email to [e-mail].

About Your Hosts

Tiffany Banks is the CEO and former general counsel of Nevada REALTORS®. Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany’s role encompasses not just operational management, but also driving growth and fostering a culture of excellence within the team and the broader real estate community.

Brandon Roberts is the President of Nevada REALTORS® and Corporate Broker/CoFounder of Signature Real Estate Group. Signature Real Estate Group is a real estate and property management brokerage that has grown to almost 800 agents in multiple states. He has been practicing real estate for over 27 years and has been a broker for 21 of them. Brandon has trained and coached Real Estate brokers and agents all over the country. His state of the art training at the Real Estate Academy has brought new agents to new levels. Making them into multi-million dollar producers within their first year.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!