How to Bridge the Real Estate Technology Gap w/ Ashley Stinton

Nevada REALTORS® Today

On the list of things agents do to be successful, leveraging technology is an important task we can’t overlook - especially now.

Whether we want to work more efficiently or serve our clients better, keeping up with the latest solutions is one way we can provide value and continue to deliver results.

Now of course, with all the things we do on a daily basis, we can’t always keep tech top of mind. Between our schedules and adjusting to the new norm of real estate, it’s hard to keep up with all the tech we could be leveraging in our businesses.

That’s where NAR REACH comes in. They connect tech founders who want to serve the industry with the agents they are developing those solutions for. What are some of the tools they’ve had in their program? How are they working to preserve the agent’s role in the transaction?

In this episode, we’re joined by NAR REACH’s Executive Director, Ashley Stinton. She talks about how the program is bridging the gap between tech and real estate.

Three Things You’ll Learn In This Episode

-How NAR REACH connects agents with tech

There are many tech founders interested in creating solutions for real estate. How does NAR REACH help them develop solutions that truly serve agents and solve problems?

-How to incorporate tech into your business

Latest technology innovations can't always be front-of-mind for real estate agents. What’s the easiest way to keep up with the latest solutions?

-Sustainable solutions vs. gut reaction solutions

As agents adjust to the changes brought on by the NAR settlement, what solutions are REACH exploring to help with this new landscape?

Guest Bio

Ashley Stinton is the Executive Director at NAR REACH. She brings more than a decade of global marketing and business development experience from the CPG and real estate industries. She is responsible for the marketing and communication strategy for SCV and REACH. Ashley joined NAR in 2015 as the Director of Marketing where she oversaw marketing efforts for key initiatives, including member outreach, the REALTOR® Safety Program, .realtor and .realestate domains, the Center for REALTOR® Financial Wellness and the REALTOR® Broker Summit and iOi events. Ashley has also served as a mentor for REACH and worked closely with the team to deliver significant growth for the REACH Insight Panel. Prior to joining NAR, Ashley worked in strategic business development roles at 3M and Coca-Cola where she specialized in brand and product development in major retail markets in the United States, Western Europe, and Central and South America. To learn more, go to https://nar-reach.com/ and get the latest REACH updates on LinkedIn.

About Your Host

Tiffany Banks is the CEO and former general counsel of Nevada REALTORS®. Her leadership is defined by a strategic approach to real estate advocacy and a commitment to community enrichment. With over a decade of legal experience, Tiffany guides the organization's direction with a keen focus on strategic consulting, complex legal analyses, and new business development. Nevada REALTORS® has successfully navigated legislative sessions, forging strong relationships with stakeholders and enhancing the community presence through impactful projects. Tiffany’s role encompasses not just operational management, but also driving growth and fostering a culture of excellence within the team and the broader real estate community.

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