4. The Importance of Niching Down in Real Estate

Roots and Roofs - Success in Real Estate, Entrepreneurship and Motherhood

In today's episode, we're talking about how to develop a niche market in the real estate market. I share my personal journey of becoming the 'Acreage Queen' by specializing in acreage and land properties in Underwood, Iowa. Key strategies include:

-Self-reflection to identify passions and strengths

-Conducting market research

-Targeting specific audiences

-Obtaining specialized training

-Building a unique value proposition

-Leveraging social media

-Networking and creating specialized marketing materials

-Using content marketing

-Collecting client testimonials and utilizing technology. We also touch on consistency, adapting over time, and offering additional services to better serve clients and achieve long-term success.

Connect with Mackenzie:

https://www.facebook.com/mackenzie.raburn/

https://www.instagram.com/mahogany_acres_mama/

Find more great tips on her website:

www.mahoganyacres.com