From Plain to Juicy: Jackie’s Red Pen Moment and the Power of Pleasure-Driven Marketing

Structure and Soul Podcast

In this exciting episode of Structure & Soul, host Shanel Evans chats with Jackie, a marketing and messaging expert who specializes in transforming online coaches and service providers' Facebook presence from "blah" to "ultra juicy." Jackie shares her "Red Pen Moment," a key turning point in her business where she shifted from focusing on pain points to desires and pleasures in her messaging. This change allowed her to attract high-ticket clients and transform her business. Shanel and Jackie dive into the power of messaging, understanding your audience’s aspirations, and the lessons learned through correction with love.

Key Takeaways:

1. Red Pen Moment: Jackie reflects on how early in her business, she followed “bro-marketing” advice, focusing heavily on pain points, which attracted clients that didn’t align with her vision.

2. The Shift to Desire-Driven Messaging: By focusing on her ideal clients' aspirations and what lights them up, Jackie was able to attract more experienced entrepreneurs and high-ticket buyers.

3. Social Listening: Jackie shares her strategy of spending time on social media, paying attention to what people are celebrating and what truly excites them, and using that intel to craft desire-focused messaging.

4. Importance of Speaking to Desires: Instead of always focusing on the pain or problems, Jackie found that appealing to clients' dreams and ego drives better engagement and attracts those ready to invest at higher levels.

“I spend time on social media listening to what people are celebrating, what makes them feel good, and I use that in my messaging to tap into their aspirations.” – Jackie

About Jackie:

Jackie is the founder of a marketing agency that specializes in high-ticket online coaches and service providers. She uses a 360-degree approach to help clients elevate their messaging, copywriting, email marketing, and Facebook ads to attract high-value clients. Her focus on desire-driven messaging allows her clients to connect with their audience on a deeper, more aspirational level.

Connect with Jackie: www.facebook.com/jacqueline.coryell

About the Host:

Shanel Evans is a business strategist and coach who helps entrepreneurs shatter revenue ceilings and attract their dream clients through client attraction and social media strategies. Known for her "red pen" moments, Shanel offers feedback that helps entrepreneurs course-correct while staying true to their goals, delivered with love.