Is It Even a Goal If You Didn't Write It Down? Delores Crum on Setting and Achieving Wedding Business Goals

Mind Your Wedding Business Podcast

In this episode of Mind Your Wedding Business, we sit down with Delores Crum from Premiere Events in Austin, Texas, to discuss the foundations of successful goal setting and the importance of involving your team in the process.

Delores shares how writing down goals—whether annual, quarterly, or short-term—helps keep her business on track and accountable.

She highlights the significance of engaging her entire team in goal setting, from sales staff to tech support, ensuring everyone has a stake in the company's success. For example, Delores once set a stretch goal that, if met, would reward the team with a trip to Jamaica, illustrating her commitment to motivating her team.

We also explore the growing trend of personal vows in weddings and get practical tips on incorporating them meaningfully into ceremonies. Delores reveals her strategies for incentivizing team performance and maintaining an exciting inventory.

Highlights include:

1. The critical role of regular goal setting and team involvement in business success.
2. Delores's methods for incentivizing her team, including setting stretch goals with exciting rewards.
3. The importance of engagement in professional associations.
4. Emerging trends in the wedding market, including the rise of personal vows.
5. Practical advice on using the SMART goal formula to achieve objectives.
6. Strategies for building lasting relationships with customers and team members.

Don't miss this conversation packed with actionable insights to help you elevate your wedding business!

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