Consumer at the Heart of Businesses

Industry Insights by the Indian School of Business (ISB)

Putting your customers and consumers at the heart of your business strategy is the only sure way to build better businesses, says Aditya Ghosh, Co-Founder and Board Member Akasa Air, in conversation with Himanshu Tambe, Visiting Faculty, ISB. The episode explores crisis management, problem solving for the customer, and why building better institutions is far more important than focussing only on market share and valuations.