The Power of Strategic Business Partnerships

Profitable Joyful Consulting

You want to know what your potential partner is going to be like when they're at their worst. – Samantha Hartley

Last week, you heard all of the reasons you should not consider forming a partnership in your consulting business. I shared some of the dreadful reasons women seek partners and what causes those relationships to crash and burn. Listen here

If you heard those real-life cautionary tales from my personal client files and you’re still considering a partnership, you’ve come to the right place.

In this episode of Profitable Joyful Consulting, I talk with Marnely Murray and Angela Prout of Shored Up Digital, two dynamic, successful women who decided to take the partnership leap together almost six years ago. Hear how they got started, how the partnership has changed over the years, and their strategy for expanding their business, even when they don’t agree.

About:

Marnely Murray and Angela Prout teamed up to create Shored Up Digital after meeting many local business owners who were overwhelmed with their digital marketing initiatives. Marnely and Angela realized that they could leverage their skills and experience to provide businesses and organizations with the tools and resources necessary to bring their online presence to the next level.

Many business owners recognize that they can increase sales and improve their customer relationships by being more active online, but they don't know where to start, or where exactly to focus their attention. That's where Shored Up Digital comes in.

Both washashores, Marnely and Angela have collectively called Martha's Vineyard and Cape Cod home for over twenty years. They bring a wide range of marketing experience and the ability to understand the needs of small business owners and seasonal destinations, as well as the wants of their diverse customers and discerning visitors. With an exceptional level of enthusiasm, dedication, and a collaborative approach, Shored Up Digital is the effective solution for clients that want to better connect with their audience online.

Follow ShoredUpDigital on Instagram and Facebook.

Key ideas:

00:00 Introduction

02:05 Origin Story

03:59 Complementary Skills & Dating First

08:43 Role Sorting

11:50 Addressing Conflict

16:52 Expressing the Brand Voice

22:59 Power Struggles

25:09 Who is the Rainmaker?

27:53 Uncomfortable Conversations

30:27 Tips for Starting a Partnership

Partnerships are serious business, so do not wing it. This is what you need to know. Press play on YouTube: https://youtu.be/XDNzCfeQ2JY or wherever you get podcasts:

​QUOTABLES:

We've been able to benefit professionally and personally having this relationship because we can rely on one another. – Angela Prout

We're juggling like 27 balls, but not all 27 are glass balls. Some are rubber that we can let fall and they can bounce for a little while. - Marnely Murray

Make sure that there's a unified brand and a unified front when you and your partner are expressing your values through the business. – Samantha Hartley

Be sure when you're partnering that you're clear how soon you need the business to be returning on your investment. - Samantha Hartley

Learn more in this episode on YouTube: https://youtu.be/XDNzCfeQ2JY or your favorite podcast app: www.samanthapodcast.com