The Brand Marketing Secrets Transforming the iGaming Industry in 2024

15 Minute Mastery

Do you know the best way to stand out as a brand in a crowded market? Dmitry shares his top tips and tricks.

As a business owner, you know how challenging it can be to make your brand shine in today's noisy landscape, especially in iGaming. The secret to driving sustainable growth lies in crafting a strong, authentic brand identity that resonates with your target audience.

Investing in a brand-building approach delivers real, measurable results. By including the right blend of emotion and strategy, you can forge deep connections with customers. Imagine them eagerly anticipating your next move, rather than passively scrolling past your ads. By using storytelling and laser-focused positioning you will rise above the noise and claim your place as an industry leader.

0:00 Brand marketing’s importance in iGaming

3:40 Risks of short-term focus over long-term brand building

6:05 Standout brand marketing examples

9:36 Using “share of search” to measure brand impact

13:15 Advice on balancing brand and performance marketing

16:21 Key takeaways

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Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.