Back to Basics in Business: Finding Your Ideal Client & Growing the Right Way

The Business Babble

In this episode of the Business Babble Podcast, Wicus, Johnny, and Mike strip business growth back to its foundations.

👉 Are you clear on who your ideal client really is?

👉 Do you know why people actually choose YOU over competitors?

👉 Are you focusing on value, or just competing on price?

The guys get brutally honest about their own podcast journey, exploring:

• Why businesses lose sight of their ideal customer profile
• How to define your target audience by demographics, behaviours, and lifestyle
• The importance of market validation (testing what really works)
• Why networking and connections matter more than scatter-gun social media
• The psychology of value vs. price — and how brand perception shapes buying decisions

Whether you’re a startup owner, solo entrepreneur, or scaling up, this episode gives you practical insights, real talk, and a reminder that every business needs to go back to basics sometimes.

⚡ Listen in and rethink how you’re growing your business.

📌 Sponsored by Danes Accounting – Dunfermline’s #1 Accountants

🌐 www.danes.com