Managing a Global B2B Rebrand

B2B Creatively

Creative Director of Global Brand & Design Roni Lagin shares his insights on the recent brand evolution for Equinix, the global Fortune 500 digital infrastructure company.

Roni discusses the challenges and strategies involved in managing a large-scale rebrand, including the importance of maintaining core brand principles while exploring new design directions. He emphasizes the need for strategic planning, internal and vendor collaboration, and ongoing feedback to ensure long-term growth.

Roni’s takeaways provide valuable learnings for anyone embarking on a rebranding journey, showcasing the power of thoughtful design, strategic storytelling, and collaborative teamwork in shaping a brand's evolution.

What You’ll Learn:

• Why collaboration is crucial for a brand evolution
• Rolling out a rebrand strategically
• Design forecasting and planning
• How to communicate with internal teams and vendors

Roni’s Bio:

Roni Lagin is a multidisciplinary designer, artist, and creative director with a knack for visual storytelling. A graduate of Drexel University, Roni founded Roni Lagin & Co. in 2004, a “friendly neighborhood design studio,” working with organizations, companies and people who are striving to make the world better. In 2023, Roni joined Equinix, the world’s digital infrastructure company, as Creative Director.

More from our guest: Roni Lagin

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