E4: Bina Colman: Founder of Compassionate Callers & Head of Patron Engagement at Parent Projects

Experiment Zone Podcast

This week AJ sits down with Bina Colman, founder of Compassionate Callers and now the Head of Patron Engagement at Parent Projects for an insightful chat about the evolving state of elder care services. Bina discusses how her company supports families with elderly loved ones by providing essential services such as medication reminders, meal reminders, and regular check-ins to ensure their well-being. Recently, Compassionate Callers merged with Parent Projects, expanding their services to include a more comprehensive platform for elder care. This platform offers individualized projects to help families manage complex elder care situations, emphasizing the importance of conversion rate optimization in making these services more accessible. This episode features a live conversion audit of the Parent Projects website, where AJ and Bina go through the site's copy, layout, and user experience. Key insights from the audit include the importance of clear messaging that highlights the safety and health benefits of their services, stronger call-to-action buttons for better user engagement, and rearranging content to be more user-centric. These tips aim to improve the overall user experience and increase conversion rates while improving user-centric messaging. The discussion also provides valuable, actionable advice for any business looking to optimize its online presence and connect more effectively with potential clients.

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