Nigel Sandbrook on Unlocking Small Business Potential with Personality Profiling

Start Build and Grow

In this podcast episode, host Rob Lawrence interviews Nigel Sandbrook, a seasoned commercial banker with a 40-year career in manufacturing and banking, on the importance of effective communication, and how personality profiling can help support relationships in a small business setting.

Our conversation today shares practical insights on applying personality profiling in business to improve relationships, operational efficiency, and a better understanding of ourselves.

Nigel also shares his role as the programme director of the Start Build and Grow programme; outlining the programme's components, including workshops, peer groups, and 1-to-1 coaching; aimed at supporting new entrepreneurs.

In this episode you'll learn:

Nigel's background (00:02:00) Nigel's career in commercial banking and involvement in the Start Build and Grow program.

Description of the Start Build and Grow program (00:02:39) Overview of the programme's components and purpose.

Importance of good communication for small business owners (00:05:29) The impact of effective communication on customer satisfaction and sales.

Personality profiling overview (00:06:12) Explanation of personality profiling and the four main personality types.

Interaction of different personalities within teams (00:09:08) Understanding how different personality types interact within a team environment.

Identifying one's own personality type (00:011:03) Methods to determine one's own personality type.

Identifying personality types through visual cues (00:011:53) Observational methods to identify personality types in others.

Understanding clashes and conflicts between personality types (00:13:45) Insight into potential clashes between different personality types.

Primary and secondary energy profiles (00:16:02) Rob and Nigel discuss primary and secondary profiles and their impact on behaviour.

Impact of personality profiling in teams (00:18:24) Observations on the influence of personality profiling within a team environment.

Applying personality profiling in real-world scenarios (00:20:52) Utilising knowledge of one's own personality type in practical business situations.

Communication Styles and Email Etiquette (00:24:10) Understanding different energy types for effective communication and email interactions.

Delegating and Recruiting (00:25:00) Understanding others' strengths to complement one's weaknesses, especially in areas like accounting and compliance.

Motivation and Role Alignment (00:27:10) Matching individuals' natural energy types with their roles to improve motivation and performance.

Challenges and Self-awareness (00:29:17) Challenges in understanding one's energy type and the importance of positioning personality profiling properly.

Personality Stability and Adaptation (00:31:40) Discussion on whether energy types change over time and the ability to adapt to different roles.

Successful Implementation (00:33:08) Examples of how personality profiling has been effective in organisations.

Benefits for Small Business Owners (00:35:27) The importance of personality profiling for small business owners to understand themselves and overcome barriers.

Unlocking Potential and Final Tips (00:37:08) Encouragement to explore personality profiling as a journey and to approach it with a sense of fun and enjoyment.

About Nigel:

Nigel Sandbrook is a seasoned business coach and mentor with an illustrious 40-year career in banking, latterly specialising in the manufacturing sector. As a retired Area Director, Nigel brings a wealth of experience and insights to his clients, having spent decades navigating the complexities of financial management and strategic growth.

Throughout his tenure in banking, Nigel developed a reputation for his deep understanding of business issues, adeptly guiding numerous enterprises through periods of both expansion and adversity. His strategic acumen, combined with his ability to forge strong relationships and foster trust, allowed him to support countless organisations in achieving their financial and operational goals.

Now, as a business coach and mentor, Nigel leverages his extensive background to empower business leaders and entrepreneurs; characterised by a blend of practical wisdom and innovative thinking, and offering tailored guidance towards the unique challenges and opportunities faced by each client.

Nigel is passionate about sharing his knowledge and experience, providing actionable insights and strategic advice that drive sustainable success. With a focus on fostering growth and resilience, Nigel remains a trusted advisor to many; dedicated to supporting the next generation of business leaders in achieving their full potential.

Resources mentioned in this episode:

Clarity 4d

To learn more head on over to:

www.startbuildgrow.co.uk