5 Tips for Creating Content for Your Small Business

The Australian Small Business Show

Welcome to this weeks episode of The Australian Small Business Show!

Today Matt and Kristy-Lee are sharing 5 quick tips for creating content in your small business.

This episodes follows on from last weeks episode where we were joined by special guest Sanki Tennakoon from Stellar Frequency. Sanki shared the difference between copywriting and content writing last week, and today we wanted to explore some of the tips we use to create content effectively, when you’re not quite ready to engage a copywriter yet.

Specifically we discuss:

1) The importance of knowing your customer, where to find them and the language they use;

2) Why your brand voice and values are important in your copy and content;

3) The critical need to be consistent in the content you create and put out there;

4) Why using AI tools effectively can be your best friend; and

5) How re purposing your content can be a time saving game changer.

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