2024 Housing Market Challenges: Effective Client Education Strategies for Agents | Tiffany & Ashlee - 048

Realestatable

With so many changes happening in the housing market, how can you educate your clients effectively to ensure they make the right choices?

In this episode, we share several strategies to help real estate agents guide their clients in the right direction. Tune in to learn how to navigate your clients through the current housing market challenges.

Educating Clients on Market Data

• Most sellers have unrealistic expectations when it comes to selling homes. They want sales and multiple offers to happen fast. However, this isn’t always the case.
• Educating your clients on the current market data and trends allows you to be clear on realistic expectations. This helps you build trust with your clients and allow them to make more informed decisions.
• Additionally, informed clients are better prepared for negotiations and can make more strategic offers or pricing decisions.
• Keep in mind that not every client wants to go over data information. We share other strategies to help you educate your clients when they prefer not to discuss this.

Where Can Agents Find Market Data?

• One of the easiest ways to find market data for your clients is by using your Multiple Listing Service (MLS). This is where you can find detailed property information such as average list and sale prices, time on the market, and current inventory levels.
• Another good resource agents can use is NARPR to generate a market trend report. If you’re a part of the National Realtors Association, you can create this report for free.

Delivering Market Data

• You want to provide market data to your clients as simply as possible, so they can easily understand what they’re looking at.
• Creating a monthly newsletter can provide valuable data to your clients and keep them engaged with your business.
• You can also use your CRM to set up market alerts and updates for your clients.

How are you leveraging data on the buyer side of things? That's going to be a personal and tailored way you can target a timeline. - Tiffany Klusacek.

On the buyer side, there's not a whole lot of data to provide until you start getting into making offers. For buyers, it's giving data throughout the process whereas for sellers, it's more. - Ashlee Jankovich.

Resources

Have questions about how to succeed in today’s real estate climate? Want further insights from a recent episode? Or maybe you just want to keep it real and connect with us! Either way, head over to www.realestatable.com/contact to book a one-on-one with us, and we’d be happy to answer any questions that you might have.

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Show Credits:

Our Executive Producers and Hosts are Ashlee Jankovich and Tiffany Klusacek. The Realestable podcast is produced by TSE Studios. Music provided by SoundStripe.