Getting Roofing Customers Nearby a Job Site.

Mission Control Podcast

Take something that is working and make it work better! In this episode, Mike discusses how you can improve your referral campaigns by leveraging a current job site to attract potential customers who are nearby.

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00;00;00;12 - 00;00;23;40 Michael Stearns Take something that's working, make it work better. So, for instance, if you're running a referral campaign where you're rewarding people, you're past customers to send you business and be brand ambassadors, that's fantastic. But what if, for instance, we rewarded people that were nearby your customers? So we all know that, like in roofing, you will get jobs in the neighborhoods just by knocking doors around the job site.

00;00;23;40 - 00;00;47;18 Michael Stearns People senior tracks your pop ups, you know, whatever it is you have on the brand as far as like that branded location. But what if instead of paying the people that are referring people to us, we pay folks to do business with us that are around the job site. So, for instance, hey, we're in your neighborhood, $500 off a full roof replacement if done in the next seven days, have a sales schedule for inspection.

00;00;47;22 - 00;01;05;57 Michael Stearns This will have a sense of urgency for those folks to get the conversation going and might make the difference between them acting on that piece of correspondence. So that door hanger, they that boo.

00;01;06;01 - 00;01;19;07 Michael Stearns This creates a sense of urgency. That might be the difference between them throwing that door hanger out and them deciding to reach out scheduled inspection and ultimately giving your sales team an opportunity to help that customer do this today. Let me know how one follow the page for more tips