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550: Pricing is a Signal
Manage episode 454601034 series 3558992
เนื้อหาจัดทำโดย Pet Sitter Confessional, LLC and Pet Sitter Confessional เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Pet Sitter Confessional, LLC and Pet Sitter Confessional หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
What does your pricing say about your business? We start with a recent update on the BOI filing requirement for US businesses and then dive into how pricing acts as a powerful signal, shaping client expectations and perceptions of our services. We explore the importance of aligning pricing with professionalism, trust, and value while steering clear of the temptation to lower rates to match competitors. Instead, we focus on using client feedback and market insights to refine our messaging and emphasize what makes us unique. We discuss how pricing helps guide resource allocation, influence client behavior, and reflect demand. Whether it’s adjusting for high-demand seasons or crafting premium offerings, our pricing tells a story about who we are and what we deliver.
Main topics:
Pricing communicates professionalism and trust
Market competition and pricing strategies
Client expectations and perceived value
Resource allocation based on demand
Intentional and budget-driven pricing
Main takeaway: Pricing tells your clients a story about who you are, your business, and what they should set their expectations at.
Pricing isn’t just a number—it’s a message. It communicates your professionalism, the quality of your service, and the value you deliver. Whether you're positioning yourself as a premium provider with personalized care or an affordable option for budget-conscious clients, your pricing shapes expectations before you even meet.
When you align your pricing with your branding, marketing, and client experience, you create a story that resonates. Your clients will understand not only what they’re paying for but why it’s worth it.
So, what story does your pricing tell? Let it reflect your commitment to your business and your clients.
Links:
We talked about the BOI back on episode 522
Doug Keeling also put together a how to video
Check out ProTrainings Code: CPR-petsitterconfessional for 10% off
Give us a call! (636) 364-8260
Follow us on: Instagram, Facebook, Twitter
Email us at: petsitterconfessional@gmail.com
Full show notes and transcript
Sponsored by:
❤️ Our AMAZING Patreon Supporters
Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional
553 ตอน
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