My Journey with Deidre Hudson: Embracing the Journey of Intention

Revenue Rehab

This week our host Brandi Starr is joined by Deidre Hudson, Revenue Marketing Leader, Speaker, and Author.

With over 20 years of experience, Deidre Hudson has built and scaled demand generation and revenue marketing functions for companies ranging in size from under a million to over $5 billion in revenue. She has appeared on several podcasts and frequently speaks about fixing what's broken in marketing.

Deidre takes a holistic approach and is deeply committed to expanding the art and science of marketing. She is also the author of "How the F*ck Did I Get Here" where she speaks about her journey to personal self-actualization and transformation.

In this episode of Revenue Rehab, Brandi and Deidre will tackle unveiling how to break free from the monotony of life on autopilot, by making transformative changes towards living with purpose and intention.

Bullet Points of Key Topics + Chapter Markers:

Topic #1 Journey Beginnings: Data-Driven [06:34] “I was in undergrad for accounting. And I was working in the marketing department of a human rights non-profit organization. And we were doing lots of demographic and behavior-based segmentation, using lots of data, kind of psychographics, demographics. And I just became fascinated with that,” Deidre says, “So that's how I fell into it. And I switched my major to marketing. And it's been marketing ever since.”

Topic #2 Unconventional Edge [10:30] “I was doing this data-driven stuff before data was cool,” Deidre quips, “before it was cool to be, you know, like a nerd or whatever.” She continues, “I got inspired by the stories that I was able to extract from data analysis [and] from what I learned going back to those roots that I had about really being able to take these different data sets, from a psychographic and demographic and behavioral perspective…and how do I create messaging that's going to appeal to them.”

Topic #3 Journey Pivot: Routine to Intentional [21:13] “I talk about this in my book, and I think it was a couple of little things. I started hyperventilating. And I would wake up every morning, and it was like just this feeling of dread,” she says, “I realized that this is not how life is supposed to be. And I just started doing a lot of examination…I shifted my focus in that I started to feel more like I had a choice in taking on some roles. I had a choice in who I presented in those roles. I had a choice in [asking myself] how am I going to receive you know things that are being said and things that are being done,” Deidre says, “I just I felt like I had more dominion over the things that were taking place around me.”

So, What's the One Thing You Can Do Today?

Deidre’s ‘One Thing’ is to spend time projecting ahead to where you want to be with intention. “Just make sure to look at the things you're doing today and see if that fits in line with you be becoming that person that you want to be tomorrow. We do that in business, right? We look at our revenue goals, we work backwards from our revenue goals and say, ‘these are the things we need to do to achieve that’ and apply that same thing to you as a person, your personal and professional goals as well.”

Buzzword Banishment:

Deidre’s Buzzword to Banish is the phrase “roll up your sleeves”. “When you are talking with people and looking to join a new company for your next role or opportunity, a phrase that you often hear is we want somebody that's going to come in and ‘roll up their sleeves’,” Deidre says, “I think we just need to banish that and just be real and say what it is that we're actually looking for when you're in those situations. What are you actually looking for? What does that actually mean?”

Links:

Get in touch with Deidre Hudson:

• LinkedIn
• Deidre Hudson
• How the F*ck Did I Get Here

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