How NOT to Market Your Brewery

Respecting the Beer

"If you build it, they will come" is a lie. Gary Arndt, Allison McCoy, and Bobby Fleshman discuss the critical importance of marketing for a new brewery. They share their personal experiences and lessons learned in the marketing journey of McFleshman's Brewing Company, emphasizing the necessity of strategic promotion and the impact of community events like Mile of Music and Lager Fest.

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CREDITS

Hosts:

Bobby Fleshman

Allison McCoy-Fleshman

Gary Ardnt

Music by Sarah Lynn Huss

Recorded & Produced by David Kalsow

Brought to you by McFleshman's Brewing Co

00:00 Introduction and Hosts

00:14 The Importance of Marketing

00:40 Early Marketing Mistakes

01:30 Hiring Stephanie Harvey

05:06 Community Events and Foot Traffic

08:13 Mile of Music and Lager Fest

14:02 Live Music and Partnerships

17:12 Air Wisconsin Collaboration

21:51 Marketing Lessons Learned

23:38 Conclusion and Wrap-Up