Write Your Directory Profile Without Feeling Like a Fraud

Good Enough Counsellors

Have you ever sat in front of blank computer screen, stuck about how to describe yourself in a directory profile entry? You doubt whether you've got anything unique to offer and worry you'll mislead clients if you claim any special expertise. In this episode, Josephine Hughes discusses how imposter syndrome hinders therapists from writing effective profiles, and offers practical tips to make directories appeal to potential clients. By embracing their experiences and asserting their value, therapists can create profiles that truly connect with potential clients and reflect their authentic selves.

In today's episode:

• How imposter syndrome often leads therapists to feel unworthy and hesitant to market themselves effectively.
• The impact of sharing your personal journey as a therapist to build trust with potential clients.
• Whether niching down in your practice is appropriate at the start of your private practice career
• The dangers of mimicking other therapists' profiles because authenticity is crucial for connecting with clients.
• How to state you can help clients without feeling pushy or salesy.
• A reframe about the purpose of your profile and how that helps with imposter syndrome.

Keywords

Impostor Syndrome, therapists, directory profiles, self-doubt, qualifications, niching, client connection, marketing, therapy, personal branding, psychology today, counselling directory

Chapters

00:00 Understanding Impostor Syndrome in Therapy Marketing

04:06 The Impact of Qualifications on Client Perception

07:58 Overcoming the Fear of Niching

10:53 Claiming Your Expertise and Value

14:50 Practical Tips for Writing Your Profile

To access Josephine's Make Your Profile Work training, please click HERE to join Therapy Growth Group

Setting up in private practice? Download my free checklist HERE

Need ideas for how to get clients? Download my free handout 21 Ways for Counsellors to Attract New Clients HERE

You can also find me here:

The Good Enough Counsellors Facebook Group

Josephine Hughes on Facebook

Josephine Hughes on YouTube

My website: josephinehughes.com

The information contained in Good Enough Counsellors is provided for information purposes only. The contents of this podcast are not intended to amount to advice and you should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast.

Josephine Hughes disclaims all liability and responsibility arising from any reliance placed on any of the contents of this podcast.