The Founder's Dilemma: To Create or Not to Create Content? | Ep 21

The SaaS Academy Podcast

“Your point of view will evolve and improve the more you socialize it to other people.”

Today, Johnny (@johnnypage13) and Matt (@mattverlaque) share their insights on the importance of content creation for founders. They discuss how initially, they believed branding and market positioning were crucial, but realized that customers care more about their problems being solved. The conversation highlights how personal branding as a founder can significantly impact customer trust and confidence, more so than the organizational brand itself. They emphasize the power of sharing one's unique point of view and experiences to make a difference, encouraging founders to start creating content, no matter how intimidating it might seem initially.

You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!

Timestamps:

(0:31) - The realization that changed our business perspective

(1:28) - The future of founders: content creation as a necessity

(4:41) - Inspiring founders and the power of building in public

(8:52) - Overcoming the fear of content creation

(16:31) - The impact of sharing your unique point of view

(27:29) - Actionable steps to start your content creation journey

👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.

📢 Shout out to some of our favorite founder creators:

➤ Dan ____ -

➤ Chris Ronzio - Instagram | LinkedIn | Website

➤ Alex Duda - Instagram | LinkedIn

➤ Kyle Racky - Instagram | LinkedIn

➤ Dev Basu - Instagram | LinkedIn | Powered by Search

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➤ Follow Johnny Page on: Instagram | LinkedIn