Functional beverages, health span trends and Amazon’s new grocery strategy

The Natural List

In this week's episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith dive into the rapidly expanding healthy beverage space, highlighting products that blend convenience with functional ingredients. From ready-to-drink beverages with supplement panels to products such as Bloom Nutrition’s colostrum and collagen peptides—focused on gut health and skin, hair and nail health—functional beverages are growing fast. Jessica and Adrienne’s UNBOXED picks include ÖRLÖ Nutrition's Icelandic Ultra Spirulina Women’s Vitality Mix, a carbon-negative, nutrient-packed product, and The Peachie Spoon Protein Powder, a versatile supplement combining grass-fed whey, MCT oil and acacia fiber.

Our hosts also explore health span and how it’s reshaping the longevity market, with consumers prioritizing not just living longer but living healthier. Findings from Nutrition Business Journal’s Longevity Report reveal generational concerns around health, from Gen Z's focus on insomnia to Gen X and millennials’ concerns about Alzheimer's and dementia. Jessica and Adrienne wrap up this week with a look at Amazon’s new grocery strategy, which integrates Amazon Fresh, Whole Foods Market and Amazon.com with the intention of making it easier for consumers to shop across platforms. Tune in for more insights, and don’t miss next week’s discussion on NEXTY do’s and don’ts!