123: Meet Lawyerist CEO Stephanie Everett – Creating Scalable Law Firms

Ten Golden Rules Internet Marketing for Law Firms Podcast

Ever wonder what it takes to scale your law firm while reclaiming your life? Stephanie Everett reveals the blueprint for building a thriving practice that works for you, not the other way around. I had the pleasure of speaking with Stephanie Everett, CEO of Lawyerist. Stephanie shared her fascinating journey from practicing attorney to managing a 20-person law firm, and finally, to becoming a coach and consultant for law firms worldwide. She emphasized the importance of intentional strategy, whether it’s building scalable business systems or aligning with personal goals like achieving work-life balance. Stephanie also discussed Lawyerist’s unique coaching model, which focuses on helping smaller firms create sustainable growth while ensuring the firm owner’s well-being—a philosophy rooted in their "Healthy Firm Model."

Stephanie and I dove deep into business strategies for law firm growth, touching on practical topics like marketing authenticity, building cohesive teams, and leveraging systems like the Entrepreneurial Operating System (EOS) for scalability. We also explored key differentiators between thriving firms and those struggling, highlighting the significance of consistency in branding and operational excellence.

Key Topics

• 03:04 Journey from practicing law at a big firm to starting her own firm with a partner, driven by client suggestions.
• 03:39 The growth of her firm to a team of 20 in seven years, her role as managing partner, and her transition to coaching and consulting for other firms.
• 04:05 Her love for the business puzzle and the opportunities that led her to become a business coach and consultant.
• 05:11 The evolution of Lawyerist from a blog to a resource website and eventually into a business coaching and consulting service.
• 05:52 Joining Laywerist to help launch the coaching program and eventually taking on more responsibilities, leading to the role of the CEO.
• 06:50 The importance of niching down in business, with Jay sharing his personal experience of focusing on the lawyer niche.
• 07:30 The importance of understanding the initial goals and creating a path to achieve them, often revamping strategies to align with the firm's true objectives.
• 07:54 The concept of the E-Myth and the common challenges faced by business owners who transition from being a technician to running a business.
• 08:57 The importance of having a strategy, building a team, creating a marketing plan, implementing systems and technology, understanding finances, and ensuring the firm owner's quality of life.
• 09:32 The "healthy firm" model including the firm owner's quality of life.
• 09:58 A success story of a husband-wife team who aimed to run their firm from Italy and achieved it within 18-20 months with intentional planning.
• 12:39 Lawyerist empowers your firm's growth with personalized coaching, strategic planning, ready-to-use resources, and collaborative workshops designed to drive actionable results
• 15:40 Stop wasting time on random acts of marketing—define your ideal client, identify where they seek solutions, and focus your efforts strategically to maximize impact.
• 16:45 The importance of aligning with the right help and building a supportive community, whether through formal coaching or informal networks.
• 17:35 The importance of consistency of a brand message.
• 19:02 Firm's success hinges on seamless operations—ensure every touchpoint, from answering the phone to delivering services, reflects your core values and creates a cohesive client experience.
• 22:41 Being open to opportunities and taking meetings, sharing her experience of how she joined Lawyerist through a serendipitous connection.
• 23:09 Her role in launching an incubator for socially conscious law firms, highlighting the importance of aligning with the right help and building a supportive community.
• 23:54 Her "why," driven by her own experiences as a firm owner and her desire to help other lawyers make their lives easier.
• 24:24 The importance of creating a firm that serves clients well and provides a fulfilling work environment for employees.
• 26:10 The importance of asking for help and being open to learning from others in the industry.
• 27:19 The role of having a clear vision and strategy for growth, including building a team and systems to support the firm's expansion including becoming a CEO.
• 28:30 The importance of having a plan for scaling, including the potential for selling the firm or creating an exit strategy.
• 29:46 Productivity tools, including using Teamwork for project management and planning on paper for big-picture thinking.
• 31:25 The balance between work and personal well-being, highlighting the importance of self-care and setting boundaries.

Resources Mentioned

Books:

• The E-Myth
• Traction
• Simple Numbers, Straight Talk, Big Profits
• High Performance Habits

About Stephanie Everett:

Stephanie understands what it’s like to practice law and run a business. She started her career at a big law firm before co-founding her own real estate litigation firm. As the managing partner, Stephanie watched her firm grow from two lawyers to a team of twenty people in just seven years.

Her passion for running a business led her to pursue coaching and consulting so she could help other lawyers who work hard, but often felt stuck in their business. In 2016, a joint venture comprising the State Bar of Georgia, the Georgia Supreme Court, and Georgia’s five law schools tapped Stephanie to design and launch Lawyers for Equal Justice, an incubator helping newer lawyers start socially conscious law firms.

Stephanie joined the Lawyerist team in 2018 and launched our Lawyerist Lab program—helping lawyers grow and sustain a healthy business. Lawyerist merged with Affinity Consulting Group in 2023. Today, Stephanie serves as Affinity’s Chief Growth Officer and continues to coach lawyers.

She is a co-author of Lawyerist’s best-selling book The Small Firm Roadmap Revisited, and host of The Lawyerist Podcast.

Lawyerist.com

https://lawyerist.com/about/stephanie-everett/

https://www.linkedin.com/in/stephanieaeverett/

https://www.facebook.com/Lawyerist

https://www.facebook.com/stephanie.everett.79

https://www.linkedin.com/company/lawyerist-media-llc/

https://twitter.com/lawyerist

https://www.instagram.com/lawyeristdotcom/

About Jay Berkowitz:

Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and publications worldwide.

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