Navigating New Marketing Trends: AI, Email Lists, and Content with Kendra Corman

Digital Coffee: Marketing Brew

Welcome back to Digital Coffee: Marketing Brew, I'm your host Brett Deister, and today we have Kendra Corman with us to spill the beans on the evolving world of email marketing in the AI age. In this packed episode, Kendra will debunk the myths around email open rates in light of iOS's privacy updates and guide us on measuring true engagement with clicks and replies.

We'll grind down the best practices for email calls to action, the secret of talking to one person for impact, and the power of AB testing with a touch of AI to perfect those subject lines. Our discussion steers through the crowded inboxes and tells you why fewer choices can mean more action from your readers.

Furthermore, from the comforts of Constant Contact to the editing ease provided by Descript and Riverside, get ready to discover how AI is revolutionizing content creation and what that means for our sacred email lists. We'll also tap into the challenges of AI transcription, the growing importance of video content, and LinkedIn's new newsletter features.

And if you're wondering whether email marketing still reigns supreme in the social media era, Kendra and I have some insights that might just reaffirm your faith in the good old electronic mail. So fill up your mug, and let's brew some digital strategy with Kendra Corman on Digital Coffee: Marketing Brew.

3 Fun Facts

1. Kendra Corman utilizes AI for brainstorming ideas, topic suggestions, and theme creation for her podcast episodes.

2. Kendra produces two types of podcast episodes weekly: one with interviews and another featuring solo marketing tips.

3. Both Kendra Corman and Brett Deister leverage AI tools such as Descript, Riverside, and DaVinci Resolve to aid in podcast and video editing.

Timestamps:

00:10 AI dominates content marketing, both beneficially and excessively.

03:30 Generative AI like an intern with potential.

07:57 Podcast features themed episodes and marketing tips.

11:24 Editing helps minimize filler words to improve authenticity.

13:30 Effective social media strategy drives email growth.

18:36 Recommend offering discounts to attract customers online.

20:58 Value is key, exchange with email.

24:34 Private equity acquisition boosted Constant Contact's capabilities.

27:10 Monitor replies, list growth, and engagement metrics.

32:09 Write email content targeted at specific client.

35:53 Unique, value-added content is key in marketing.

37:33 Encouraging listeners to subscribe and stay tuned.

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