Navigating the New Age of Marketing: Insights from Craig Cooke

Digital Coffee: Marketing Brew

Are you ready to revolutionize your digital marketing game? Join Brett Dyster as he welcomes industry expert Craig Cooke to discuss the critical theme of digital transformation, exploring how businesses can adapt from basic websites to leveraging cutting-edge AI technologies. Craig shares his entrepreneurial journey, highlighting how he pivoted from marketing independent music online to building a successful digital agency that thrived amidst changing market dynamics. Listeners will learn the importance of embracing new technology and the necessity of continuous experimentation in a rapidly evolving landscape. Tune in to discover how to stay ahead of industry trends and prepare for the future of marketing innovation!

Takeaways:

• Craig Cooke emphasizes the importance of digital transformation in today's marketing landscape.
• Businesses must embrace AI tools to enhance efficiency and drive better results.
• Marketers should focus on continuous learning to stay relevant in the evolving digital space.
• Smaller companies have the advantage of being more agile and quick to adopt new technologies.
• The convergence of AI and blockchain technology will reshape industries in the coming years.
• Colleges need to update their curriculum to include emerging digital marketing trends and tools.

Links referenced in this episode:

• c_squared_pro_io
• amazon

Companies mentioned in this episode:

• Apple
• Starbucks
• ExactTarget
• Salesforce
• Amazon

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