SCAMfluencers - the importance of ethics as you grow your influence
Manage episode 380100476 series 3480567
Welcome back to our weekly deep-dive on the Creator Economy.
This week we discuss the scams that unfortunately happen in Influencer marketing. It's so important as you grow as a Creator that you stay true to yourself and your audience, and that you don't fall into any traps as you find resources to grow your business
Below is what we discuss:
- The line between good marketing and false marketing for your business
- Why emotionally connecting with your target sells, and may take longer if you do so legitimately
- The importance of multiple income streams in your Creator business
- Finding legitimate resources to help grow your Influencer earnings (like Mind Your Business, created by Nitsan Raiter Fluxgold)
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