When Trust Breaks: Betrayal and Business Warfare with Adam Lyons

Modern Masculinity

Hector sits down with Adam Lyons to explore the tough realities of trust, betrayal, and the role violence plays in a man’s life. Adam opens up about being betrayed by people he once trusted, losing over $120K in the process, and questioning whether men today need to stand up and fight, both physically and metaphorically. Drawing from his own experiences in business and martial arts, Adam shares the hard lessons he’s learned about masculinity, setting boundaries, and surviving in a world that constantly tests these principles.

Chapters

• 00:00:00 – Welcome to Modern Masculinity
• 00:02:10 – Betrayal, Trust, and Hard Truths
• 00:03:10 – The Making of a Fighter: Adam's Background
• 00:06:34 – Fighting Lessons Applied to Business
• 00:09:53 – Street Smarts and Survival Skills
• 00:12:17 – Living in High-Stakes Environments
• 00:15:42 – The Role of Violence in Setting Boundaries
• 00:17:08 – Building Trust After Betrayal
• 00:19:34 – Masculinity Under Pressure
• 00:22:22 – How Fighting Connects to Dating
• 00:23:59 – The Lumberjack Effect: Real Attraction
• 00:24:23 – Masculinity and Instinctive Desires
• 00:25:29 – Redefining the Provider and Protector
• 00:26:49 – Myths of Modern Masculinity
• 00:29:35 – Practical Skills in Relationships
• 00:37:21 – Why Preselection Matters
• 00:41:03 – Conversations, Escalation, and Success
• 00:43:47 – Free Resources and Final Thoughts

Links and Resources

• Ask the Dating Coach
• The MVP Formula
• Hector Santiesteban on LinkedIn
• Hector Santiesteban on Twitter

Thanks so much for joining us this week. Want to subscribe to Modern Masculinity? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!