What is a CDP, and Why Do You Need One? | David Raab, Founder, CDP Institute

Customer Data Perspectives

What is a Customer Data Platform, and how does it help companies achieve their data goals? How does a CDP compare to CRMs? Data warehouses? DMPs? What do business leaders need to know today to find the right technology for them? And, how can leaders transform how they work to make sure they’re making the most out of their investments?

On our latest episode, host Isaac Sacolick delves into these burning data questions and more with CDP Institute founder David Raab. It’s a fascinating, wide-ranging chat you won’t want to miss!

Host: Isaac Sacolick, StarCIO
Guest: David Raab, founder, CDP Institute

If you want to dive deeper, check out our resources:

• Learn the ins and outs of Customer Data Platforms with our Complete Guide to CDPs
• Explore the differences between a CDP, a CRM and a DMP
• Understand what capabilities to look for in an Enterprise CDP

For the full transcript and additional insights, visit www.cdp.com.