$10 Billion Crafting Premium Brands with Lamborghini

Failing to Success

Company Stats

• Revenue of Lamborghini Sarasota: Just shy of $10 billion.
• Total Employees in the Group: Over 7,400.
• Year Lamborghini Sarasota was Founded: 2009.
• Year Dunamis Premium Spirits was Founded: 2021.

Episode Highlights

• ✅ Building a premium brand requires a meticulous process, combining old-world craftsmanship with new-world technology to ensure consistent quality.
• ✅ Success in business is deeply rooted in surrounding yourself with a trustworthy and skilled team capable of executing in any environment.
• ✅ The growth of Dunamis Premium Spirits highlights the importance of blending passion with strategic expansion to create a viable and scalable business.

Episode Summary

In this episode, Victor Young, CEO of Dunamis Premium Spirits and President of Lamborghini Sarasota, shares his journey of transitioning from sports and entertainment to leading one of the largest auto groups in America. Victor discusses the importance of building premium brands and the processes that ensure quality, whether in luxury automobiles or premium spirits. He also delves into the strategic growth of Dunamis Premium Spirits, from a passion project to a rapidly expanding business with plans for a state-of-the-art distillery. Victor emphasizes that success is all about people, execution, and maintaining a commitment to greatness in every aspect of the business.

Notable Questions We Asked

Q1: What are the key factors in building a premium brand?

A1: Building a premium brand involves combining old-world craftsmanship with modern technology, ensuring quality through meticulous processes, and delivering exceptional customer experiences.

Q2: How did you transition from the sports and entertainment industry to leading a luxury automotive group?

A2: The transition was driven by a need to reinvent myself after significant life changes, starting at the bottom in the automotive industry and working my way up through hard work and dedication.

Q3: What makes Dunamis Premium Spirits stand out in the crowded spirits market?

A3: Dunamis Premium Spirits stands out due to its unique blend of old-world techniques and cutting-edge technology, ensuring a consistently high-quality product that embodies the brand's commitment to greatness.

Q4: How important is the team in achieving business success?

A4: Success in business is all about surrounding yourself with a trustworthy and skilled team capable of executing in any environment and adapting to challenges as they arise.

Q5: What are your goals for the future expansion of Dunamis Premium Spirits?

A5: The goal is to scale Dunamis Premium Spirits into a globally recognized brand, with a new 50,000-square-foot distillery featuring innovative elements like a heliport to offer unique customer experiences.

Chapters

00:00 Intro

00:45 Company Stats

01:19 Journey into the Spirits Industry

02:02 Building a Premium Brand

04:40 The Distillery: Innovation and Expansion

10:13 Connect with Dunamis and Lamborghini

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