32. How S4D is Driving Restaurant Success: Omnichannel Strategies, AI and Customer Experience

The Delivery Prophets

Welcome to the first ever Delivery Prophets: Tech Smart, brought to you by TheDelivery.World in partnership with S4D.

In this conversation, host Peter Backman sits down with Benjamin Kool, CEO and founder of S4D, to examine the fast-changing world of food delivery technology. Together, they explore the pressures and opportunities facing restaurants as the global delivery market continues to surge, from navigating first-party versus third-party logistics to leveraging data as a driver of growth and competitive edge.

Benjamin shares how S4D was founded to give restaurants back control of the customer journey, and why seamless omnichannel experiences are critical to staying ahead. If you’re looking to understand where food delivery tech is headed, and how to position your business for what’s next, this episode is for you.

In this episode, we discuss:

• Shifting from third-party to first-party delivery
• Omnichannel delivery’s hidden challenges and real payoffs
• Why the right tech partners unlock operational innovation
• AI in restaurants: early adoption, lasting impact
• Why delivery markets aren’t the same everywhere
• Profitability vs. control: the delivery model trade-off

Links mentioned in this episode:

S4D

Connect with Benjamin Kool on LinkedIn

Restaurant & Takeaway Expo/ Hospitality Tech Expo

Attend Benjamin Kool’s Talk @ Restaurant & Takeaway Expo / Hospitality Tech Expo 2025

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