77. Using AI To Gain A Copywriting Edge w/ Chelsea Cohen

The Brand Builder Show

The rise of AI has been clear for all to see, but most people still don’t know how to use it effectively to grow their business.

The opportunity is huge, but the pitfalls are also equally large.

So, in this week’s podcast episode, we’re joined by copywriting expert Chelsea Cohen to discuss how to effectively use AI to research, write, and grow your business.

We talked about:

• AI’s copywriting hacks and pitfalls
• How AI can both strengthen and weaken your competitive edge
• AI’s SEO challenges
• Maintaining an authentic brand voice
• And much more!

Episode Links

• Get Chelsea’s free ChatGPT prompt package

Additional Resources

• Get our weekly Brand Builder Newsletter

Talking Points

00:00 - Introduction to Podcast Guest: Chelsea Cohen 00:50 - Chelsea's Background 03:48 - AI Hacks and Pitfalls 06:52 - Can AI weaken your competitive edge? 10:11 - AI-written bullet points and their impact on sales potential 11:48 - Brevity vs. long keyword in copy 14:33 - Copywriting Frameworks 16:30 - Bard vs ChatGPT 17:15 - Brand voice and its implementation with AI 20:44 - Other ways AI can support your business 22:21 - Leveraging AI for Amazon SEO and finding the right keywords 26:04 - Integrating images in the workflow: Writing copy and framing images 27:14 - Future of AI usage 29:16 - Special Giveaway for Listeners