We are ALL Content Creators with Joel Sharpton

Loan Officer Team Training with Irene Duford

“If you own a business. You have to talk about your business.”

Joel Sharpton was referred to me as THE expert to help me launch my podcast and I’ve found that to be perfectly true. Joel joins me in this episode to discuss my own podcast launch and experiences, as well as how ANY business owner and especially Mortgage Officers should recognize themselves as content creators in today’s market.

Our discussion starts with Joel’s background and love for the podcast medium, we talk about specific ideas for any Loan Officer or team to launch their own show, and we end up talking about roads not travelled in each of our careers.

If you’ve enjoyed this episode please leave us a 5 star review, share it with colleagues or friends in the Mortgage industry who can benefit and visit LoanTeamTraining.com for more.

Loan Team Training is Powered by The Mortgage Marketing Animals

Highlights -

02:00 - What’s so great about producing podcasts

05:30 - Finding a Struggle You LOVE

08:05 - Lessons Learned from Failure

13:45 - Podcasting will make you a Connector

16:00 - “I am a content creator.” Yes, YOU too

19:00 - Ideas for a Loan Officer to create a podcast

30:00 - What makes podcasting different from video marketing

33:50 - Getting feedback on your content

38:55 - The Power of Repurposing

40:50 - What would Irene do differently

45:15 - What would Joel do differently

49:25 - Working with Joel to launch Irene’s show

52:00- How to read from teleprompter or script more naturally

56:30 - Give us a review if you’ve enjoyed this podcast!

Go to LoanTeamTraining.com to sign your team up for a class today!