What is Noble Purpose?

The TPL Show

What is Noble Purpose?

• An organization’s Noble Purpose explains why it exists.
• It is a clear and concise statement of what the organization does to improve the lives of its customers.
• Noble Purpose is at the foundation of every strategy and is the prime consideration of every decision made at work.

Why is having a Noble Purpose for your organization important?

• Having a Noble Purpose is just the right thing to do.
• A well-animated Noble Purpose enables people in the organization to answer “Yes or No” in an aligned way.
• Having a Noble Purpose attracts and retains talent, especially from the younger generations.
• Organizations with a well-animated Noble Purpose are more successful and more profitable. They outperform organizations that lack Noble Purpose by 400%.

How do you establish and animate a Noble Purpose?

1. Senior Leaders Develop a working draft of the organization’s Noble Purpose, and if needed, the organization’s Vision and Principles, to complete the PVV – the Purpose, Vision, and Values.
2. Senior Leaders socialize the working draft of the Noble Purpose by sharing it with small groups across the company, getting feedback, modifying as appropriate, and ultimately publishing the organization’s official Noble Purpose. In Lean terms this is known as Nemawashi.
3. Under the direction of Senior Leaders, the organization fully animates the PVV, by including it in the new hire orientation, in leadership training, in decision-making processes, in performance management systems, in communication campaigns, and in many other ways.

Key Tools

• Write us at [e-mail] for a free guide on how to establish and animate a Noble Purpose in your organization. Ask for the What-Why-How for Noble Purpose.
• "Leading with Noble Purpose", by Lisa Earle McLeod.
• Jim Stengel partners with Milward Brown on a 10 year study of organizational success and learns that "ideals" have a significant and positive impact on positive results.

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The TPL Show is a subsidiary of Avanulo, a global consulting firm that helps its clients overcome challenges and achieve excellence with intentional culture.