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เนื้อหาจัดทำโดย Dale Vermillion เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Dale Vermillion หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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Developing a strategy for your business with LendingTree's Head of Sales, Will Adams

55:33
 
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Manage episode 345124377 series 3369373
เนื้อหาจัดทำโดย Dale Vermillion เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Dale Vermillion หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

Since joining LendingTree in 2014, Will Adams has quickly become an invaluable asset to their enormous lender network.

As LendingTree's Head of Sales, Will leads their Sales and Customer Success teams' efforts to drive lender success by advocating best practices for working with LendingTree leads, analyzing lender performance and communicating insights across multiple channels, and finding new ways to optimize lenders' use of LendingTree's multifaceted filters.

Everyday, Will investigates what's working and what's not for network lenders, which—when combined with his 25 years of industry experience—makes him one of the most insightful leaders in our industry today.

In this Episode

Dale and Will discuss…

  • Will's background in origination, how he ended up at LendingTree, and the secret truth he's discovered about best practices
  • Challenges lenders face 2022 and what LendingTree's data shows about gaining market share in a rising rate market
  • Why it's critically important to create and execute strategies that are designed for your unique market positioning, target audience, sales process, personnel, etc.
  • Insights on prevailing consumer trends inferred from LendingTree's expansive customer and lender data
  • Why many lenders are transitioning heavily to purchase and how they are making that transition successful

Soundbites

“As companies transition from refinance to purchase, they will often have the same experience, the same journey, the same best practices... and that's a different kind of consumer with different goals in mind.” — Will Adams

“When volume was high and competition was low, we saw conversion ratios really cluster together. Certainly some lenders converted better than others, but they were all fairly close. But....we're starting to see some companies—based on their strategy, based on perhaps their technology, based on their loan officers—be able to really thrive in this market and steal share.” — Will Adams

“At LendingTree, we've been able to segment different types of consumers based on their probability of closing so that lenders will have more options in choosing which exchange—which product—that they want, based on expected conversion ratios and a price point that makes sense for them.” — Will Adams

Connect with Will Adams

Connect with Will on Linkedin

Explore partnership with LendingTree

Earn or renew your LendingTree Certification

Connect with Dale Vermillion

https://linktr.ee/dalevermillion

Find this conversation valuable?

Consider leaving a 5-star review on Apple Podcasts. Every review helps us reach more professionals like you.

  continue reading

26 ตอน

Artwork
iconแบ่งปัน
 
Manage episode 345124377 series 3369373
เนื้อหาจัดทำโดย Dale Vermillion เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Dale Vermillion หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal

Since joining LendingTree in 2014, Will Adams has quickly become an invaluable asset to their enormous lender network.

As LendingTree's Head of Sales, Will leads their Sales and Customer Success teams' efforts to drive lender success by advocating best practices for working with LendingTree leads, analyzing lender performance and communicating insights across multiple channels, and finding new ways to optimize lenders' use of LendingTree's multifaceted filters.

Everyday, Will investigates what's working and what's not for network lenders, which—when combined with his 25 years of industry experience—makes him one of the most insightful leaders in our industry today.

In this Episode

Dale and Will discuss…

  • Will's background in origination, how he ended up at LendingTree, and the secret truth he's discovered about best practices
  • Challenges lenders face 2022 and what LendingTree's data shows about gaining market share in a rising rate market
  • Why it's critically important to create and execute strategies that are designed for your unique market positioning, target audience, sales process, personnel, etc.
  • Insights on prevailing consumer trends inferred from LendingTree's expansive customer and lender data
  • Why many lenders are transitioning heavily to purchase and how they are making that transition successful

Soundbites

“As companies transition from refinance to purchase, they will often have the same experience, the same journey, the same best practices... and that's a different kind of consumer with different goals in mind.” — Will Adams

“When volume was high and competition was low, we saw conversion ratios really cluster together. Certainly some lenders converted better than others, but they were all fairly close. But....we're starting to see some companies—based on their strategy, based on perhaps their technology, based on their loan officers—be able to really thrive in this market and steal share.” — Will Adams

“At LendingTree, we've been able to segment different types of consumers based on their probability of closing so that lenders will have more options in choosing which exchange—which product—that they want, based on expected conversion ratios and a price point that makes sense for them.” — Will Adams

Connect with Will Adams

Connect with Will on Linkedin

Explore partnership with LendingTree

Earn or renew your LendingTree Certification

Connect with Dale Vermillion

https://linktr.ee/dalevermillion

Find this conversation valuable?

Consider leaving a 5-star review on Apple Podcasts. Every review helps us reach more professionals like you.

  continue reading

26 ตอน

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