How To Start A Podcast – Part 1

Direct Sales and Social Selling with Lisa Mustard

Have you thought about starting a podcast to get more visible or to boost your sales? I think it’s a great way to build authority and credibility in your space or niche. It’s been an incredible way for me to build my brand. Let me share with you a little bit about my journey.

If you didn’t know, I have another podcast, The Therapy Show with Lisa Mustard, where I help talk therapists grow their skills as well as earn continuing education for their licenses. It all started with an idea to take my skills outside of the therapy room to help more people. It’s been a great adventure and I’ve learned so much along the way. As the show grew, my brand grew. Along with growing my brand, other opportunities have presented themselves. One being the opportunity to start this podcast to help direct and social sellers grow their businesses.

All the things I’ve learned along the way of growing the The Therapy Show are helping me grow this show. However, I’m doing things a little differently with this podcast. The episodes are shorter for one. I’m doing more solo episodes with this podcast where I’m teaching a skill or idea. Plus I’m coming out of the gate with my lead magnet and growing my email list.

It’s paying off. My sales have increased and I have others reaching out and asking what it is that I do. Now that’s a social seller's dream right? Have people just reach out and ask what you do? Doesn’t that feel better than sending those cold messages and posting content that gets crickets?

Just like using other platforms to grow my brand and online business, I’m leading with value. But I am doing it with a podcast.

As I mentioned on the last episode, I was tired of social media. Yet I love creating content for my audience. But I was feeling burnt out on social media so I thought I'd take my content to the podcasting world. And it’s so much fun over here!

Podcasts are growing fast and technology is easier, and the opportunities are still plentiful for aspiring podcasters. Currently the amount of people listening to podcasts has increased by 122% and 88 million Americans listen to podcasts monthly. As podcast audiences continue to grow, there's no better time to create an audio podcast.

Have you thought about creating a podcast to grow your business? You’ve thought about it many times but perhaps you get stuck on the technical stuff or maybe even what to talk about on your podcast? I totally understand as I’ve been there too! I’ve got good news for you though! I’m offering podcast coaching and if you’d like to learn more about it, there’s a link in the show notes you can click on and learn more about it. Let’s connect and get you started on upping your brand and rocking out your sales. Click here to learn more.

Before we talk about the technical aspects of podcasting, let’s discuss the most important piece - what is your end goal? What do you hope to achieve or accomplish by podcasting?

Is it to increase sales?

Is it to get new clients?

Is it to sell your products?

I recommend thinking about this long and hard before you hit record on your first episode.

For example a recent client has the goal of selling more of her books and courses so her content is geared towards those goals. She creates content that gives value that anyone can listen to but her call to action is to buy her book or course to go deeper in her subject.

The great thing about podcasting is that there are plenty of listeners out there who are eager for your content. You just need to create the content to attract them.

The technical aspects include how will you record your content? Will you do solo episodes or interviews? Or will you have a cohost? What podcast hosting service will you use. Will you learn to edit yourself or hire this out? Also what is the feel of your podcast? Is it geared towards a certain audience? What kind of music will you use for your intro and outro? And what will be your calls to action? How will you communicate with your audience? How will you get them on your email list?

There are a lot of things to consider when thinking about starting a podcast. Right now it may feel a little overwhelming. I was overwhelmed in the beginning too. But with practice and trial and error, I have a great system now.

You can definitely start a podcast on your own. There are tons of free resources out there yet I know many of you are already busy with running your business. That’s why I've started podcast coaching - you can coach with me one to one or you can use my new podcasting DFY services.

Either way, if you’re thinking about starting your own podcast and want to talk about your podcast ideas, be sure to fill out the form and schedule a time to chat with me about your wants and needs.

Part 2 of How To Start a Podcast is coming next week so stay tuned!

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There is no promise or representation that you will make a certain amount of money, or any money, or not lose money, as a result of listening to this podcast.

Any earnings, revenue, or income statements are based on actual individual results and/or estimates as may be stated. There is no guarantee that you will make these levels for yourself. If we know typical buyer results, they are listed. Otherwise, we do not know typical buyer results and you should take that into consideration.

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