Maximizing Your Professional Impact Through Strategic Publishing with Erica Holthausen

Human Capital Lab

In this episode of the Human Capital Lab podcast, host Rich Douglas interviews Erica Holthausen, founder of Catchline Communications. Erica sheds light on the significant benefits of getting published in trade journals and business magazines, especially for professionals in the talent development and human capital management fields. She emphasizes the importance of third-party validation, which can enhance one's personal brand, increase visibility, and build authority in their industry.

Erica also shares her journey from being a litigation attorney to becoming a consultant and publication expert. She offers practical advice for professionals looking to publish their ideas and highlights the difference between writing for periodicals and authoring a book. The discussion underscores the strategic use of writing to achieve specific career or business goals and encourages listeners to start writing, regardless of their initial skill level.

00:00 Introduction to the Human Capital Lab Podcast

00:30 Meet Erica Holthausen: Publishing Expert

01:14 The Importance of Publishing for Professionals

05:14 Erica's Journey: From Attorney to Consultant

14:40 Overcoming Writing Challenges and Finding Your Voice

22:13 Leveraging Publications for Career Growth

29:48 Barriers to Writing and How to Overcome Them

32:11 The Importance of a Shitty First Draft

32:51 Editing While Writing: A Recipe for Disaster

33:55 Testing Ideas Through Articles

35:34 The Chris Rock Method: Testing Material

36:44 From Articles to Books: Building a Body of Work

38:24 The Shelf Life of Written Content

41:34 Publishing Options: Self, Hybrid, and Traditional

46:31 The Value of Writing a Book

55:54 Erica's Writing Practice and Final Thoughts

Connect with the Guests: Erica Holthausen;

• LinkedIn: https://www.linkedin.com/in/ericaholthausen/
• Website: https://catchlinecommunications.com/

Connect with Human Capital Lab;

• Host: Rich Douglas
• LinkedIn: https://www.linkedin.com/in/rich-douglas-92b71b52/
• Human Captial Lab Links
• Website: https://humancapitallab.org/
• Interested in Being a Guest? https://humancapitallab.org/podcast/