Let’s Talk About Marketing an ATP Event

Atlanta Tennis Podcast

Hello, guys, and welcome to another exciting episode of the Atlanta Tennis Podcast, powered by GoTennis. Today we're going to take a deep dive into the heart of tennis and explore all sorts of its dimensions.

Now we sit down with a couple of guests, who will let us take a deeper look into how these two premier ATP 250 events captivate target markets and think outside the box in growing a fan base in tennis.

Curious? Well, this episode is full of insights and interesting stories from two of tennis's best social media experts.

Our Guests Today

As always, we’ve invited a couple of unsung heroes today who are actively working behind the curtain to spread the beauty of tennis among different communities. Here are the details of who they are and what they do-

About Becky Robinson

Becky Robinson has been the energetic Head of Social Media for the Atlanta Open and the Dallas Open. Since 2015, Becky has been at the forefront of organizing the Atlanta Open by designing innovative social media campaigns and grassroots community outreach. Known for boundless energy and creativity, Becky shares experiences running those tournaments, including how she drives fan engagement through humor and unique content.

About Robin Lindner

Robin Lindner heads the media function for the Winston-Salem Open, a collaboration that works hand in glove to heighten fan experiences in this ATP 250 event. Long an advocate for community outreach, Robin has played a key role in developing the Winston-Salem Open as a going concern throughout the year. She shares how, through charity events, school programs, and grassroots tennis, the tournament reaches out to communities.

Insights You Will Gain

• Promoting ATP 250 Tournaments: How do the tournaments of Becky and Robin thrive in spite of not having the biggest stars of tennis?
• Effective FUN Campaigns: Check out quirky and hilarious moments in the "What's in the Box?" segment, among others, and Andy Murray's infamous dad jokes.
• Winston-Salem Open Fan Engagement: Learn about how Robin elevates the fan experience through community-driven amenities and events.
• Making Tennis More Accessible: Learn how both tournaments have sought to bust tennis' "elitist" image and bring in participants with no tennis experience.
• Tournament Logistics: The presentation included information about the tournaments' various facts of the global tennis calendar, player injury insights, competing with major events like the Super Bowl.
• Community Involvement: A closer look at how both tournaments reach their local communities via charity events, kids' days, and grassroots tennis programs.

Want to Know More? This episode brings useful knowledge together about social media, tennis, and community engagement.

Exclusive Community Insights!

Want to join in on local tennis events in your neighborhood? Keep up-to-date with our Tennis Events Calendar. Don't forget to share your tennis story with us by visiting My Tennis Story.

We will read some of the best stories on future podcasts! Stay tuned for more in-depth discussions with tennis pros, tournament organizers, and innovators shaping the future of the sport.

YouTube Full Video: https://youtu.be/htHH203wWTs

Robin's LinkedIn

Becky's LinkedIn

Shaun Boyce USPTA, GPTA: [e-mail]

https://tennisforchildren.com/ 🎾

Bobby Schindler USPTA, GPTA: [e-mail]

https://windermerecommunity.net/ 🎾

Geovanna Boyce: [e-mail]

https://regeovinate.com/ 💪🏼🏋️

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