Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Tired of your annoying coworkers? Do your family's idiosyncrasies drive you crazy? And what about that moron in line in front of you?? Etiquette Asshole is an irreverent podcast take on the advice column format, dedicated to solving problems in social interactions… or maybe just exploiting them for a laugh. We’ll give you advice - some good, some terrible! But most importantly, we’ll give you a chuckle. Our advice is to shut up and listen… to the Etiquette Asshole podcast!
Tired of your annoying coworkers? Do your family's idiosyncrasies drive you crazy? And what about that moron in line in front of you?? Etiquette Asshole is an irreverent podcast take on the advice column format, dedicated to solving problems in social interactions… or maybe just exploiting them for a laugh. We’ll give you advice - some good, some terrible! But most importantly, we’ll give you a chuckle. Our advice is to shut up and listen… to the Etiquette Asshole podcast!
"What's with the whiny waiter?" We discuss how to deal with the grouch taking your order, without having your food, um, impacted. Follow us on social: Twitter @etiquetteahole Facebook @etiquetteasshole
How do you handle the douche on the road who's right on your ass? Let's discuss. Follow us on social: Twitter @etiquetteahole Facebook @etiquetteasshole
You ever have a beggar give you grief for not giving them money? What a treat. We discuss how to deal with this pain in the balls scenario on this episode. Follow us on social: Twitter @etiquetteahole Facebook @etiquetteasshole
I'm not a toddler, I need no assistance in the restroom. And yet, some establishments think I do! Why? Follow us on social: Twitter @etiquetteahole Facebook @etiquetteasshole
This week we discuss how to delicately inform the one you love that their kitchen skills are… not the greatest. Just be careful where you do this - the kitchen has a LOT of knives. Follow us on social: Twitter @etiquetteahole Facebook @etiquetteasshole
"Um, yeah, you don't look like that!" This week we discuss the misleading profile photo: misleading fraud, or just good marketing? Follow us on social: Twitter @etiquetteahole Facebook @etiquetteasshole
Have you ever seen an underwhelming coworker's flowerly LinkedIn profile and thought "Nope! NOT EVEN CLOSE!" That's probably because LinkedIn is like an Instagram filter designed to hide all the blemishes of your professional life. Or it's a useful tool. One of the two.
Stop apologizing! Especially you, Canada! This week we discuss needless apologies and how to stop them. I'm sorry, you're going to have to listen. Follow us on social: Twitter @etiquetteahole Facebook @etiquetteasshole
Ever get trapped behind the person taking 45 minutes to needlessly back their car into the parking spot? Did you want to punch that person in the dick? We get it, and discuss it on this episode. Follow us on social: Twitter @etiquetteahole Facebook @etiquetteasshole
"I have had it with this mothafuckin' stank on this mothafuckin' plane!" Have you ever smelled someone's food on a plane? It's vomitus. Let's discuss! Follow us on social: Twitter @etiquetteahole Facebook @etiquetteasshole
Guys! Don't know which urinal you're supposed to use? Simple! The one that's furthest away from the nearest unzipped dick. Listen now or piss off! Follow us on social: Twitter @etiquetteahole Facebook @etiquetteasshole
Rock & roll may not be noise pollution, but what about a set of straight chrome pipes? We discuss loud motorcycles and how to deal on this week's Etiquette Asshole.
Should he put the toilet seat down for her? Or can people somehow actually do things for themselves? Find out on an all new Etiquette Asshole! Follow us on social: Twitter @etiquetteahole Facebook @etiquetteasshole
"Hey, wanna hear the most annoying sound in the world?" It may have been true when Lloyd Christmas said it, but there's a new terrible noise out there, and it's coming from whatever entertainment is playing on any mobile device held by a small child. We discuss the Toddler's Tablet on this week's Etiquette Asshole Follow us on social: Twitter @etiquetteahole Facebook @etiquetteasshole…
Cha-CHING! Etiquette Asshole addresses the delicate social disconnect of friends with an income disparity. Follow us on social: Twitter @etiquetteahole Facebook @etiquetteasshole