34. Enrollment marketing trends that work with Alyssa Brant and Kailey MacDonald of StudentBridge

Filling Seats: The State of Enrollment Marketing in Higher Ed

In this episode, you’ll hear from Alyssa Brant and Kailey MacDonald, two StudentBridge team members who work with our partners to ensure their success.
You'll hear them discuss:

• The biggest challenges they see schools face and top recommendations for success heading into the next enrollment cycle
• Why authentic content matters and how to achieve it without hiring more staff
• Rising trends in marketing, campus tours, in-person recruitment, and student behavior

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Featured Case Studies ⤵️

1️⃣ Illinois College - private liberal arts college in IL

2️⃣ Wayne State College - small public in NE

3️⃣ Georgia Southern University - large public in GA

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