25. Stop the "spray and pray" and market your school with science instead, featuring Dr. Christophe Morin, CEO of SalesBrain

Filling Seats: The State of Enrollment Marketing in Higher Ed

In this episode, you’ll hear from Dr. Christophe Morin who is a neuroscientist, professor of media psychology and CEO of SalesBrain.

He has 30+ years of experience in marketing, consumer research, and advertising effectiveness, and his passion is to understand and predict consumer behavior using cutting-edge science.

You'll hear him discuss:

• top mistakes colleges and universities make in their marketing efforts
• how to invest in ensuring your homepage and webpages are capturing prospective students' attention
• the top strategy tweak any team can make that will make the biggest difference, regardless of capacity or bandwidth

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Featured Case Studies ⤵️

1️⃣ Illinois College - private liberal arts college in IL

2️⃣ Wayne State College - small public in NE

3️⃣ Georgia Southern University - large public in GA

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