Christine Heenan on The Importance of Optimism in Communications

Achieve Great Things

From pandemic updates to climate change news alerts, we’re constantly bombarded with negative messages and bad news, which can trigger feelings of helplessness. Christine Heenan, former Vice President for Global Policy & Advocacy at The Rockefeller Foundation and current President of the Clarendon Group, believes that optimistic communications can help. Unlike communication strategies that focus solely on talking about today’s most pressing problems, solutions-oriented communications can not only make audiences feel better, but opens them up to hearing what they can do to help.